Christmas Adverts Bring Festive Cheer to Ireland
The holiday season is officially upon us, as retailers and brands in Ireland have wasted no time in releasing their much-anticipated Christmas adverts. The tradition of festive campaigns kicked off on November 1 with Very’s 2023 advert, featuring a flock of pink flamingos. However, the one that has captured the hearts of many is the John Lewis Christmas advert, known for its heartwarming storylines and memorable soundtracks.
While this year’s John Lewis campaign may not be as tear-jerking as previous ones, it still manages to evoke that warm, fuzzy feeling associated with the festive season. Titled ‘Snapper, The Perfect Tree,’ the advert tells the joyful tale of an unexpected friendship between a young boy named Alfie and a Venus flytrap named Snapper. After buying a seed that promises to grow a Christmas tree, Alfie’s family realizes that Snapper is no ordinary plant. Despite causing a commotion, Snapper becomes an integral part of their Christmas celebrations. The advert celebrates both classic and changing traditions and features an original song called ‘Festa,’ performed by Italian tenor Andrea Bocelli.
Very’s Christmas advert, titled ‘Let’s Make It Sparkle,’ features three flamboyant flamingos named Cherry, Kerry, and Terry. Against a dull cityscape, the flamingos bring a touch of magic and transform ordinary experiences into something extraordinary. The aim of the campaign is to inspire customers to find joy in everyday moments and to make the holiday season sparkle.
TK Maxx’s Christmas advert combines fashion, fun, and furry friends. The ad showcases a catwalk of adorable farm animals dressed in stylish outfits. From a turtle neck-clad alpaca to ducks rocking pearls and a hedgehog in a cozy pink hat, the animals strut through a snowy countryside setting reminiscent of a scene from The Holiday. The iconic “lil’ goat” from TK Maxx’s 2020 campaign also makes a fashionable appearance.
M&S has enlisted stars such as Hannah Waddingham, Zawe Ashton, Sophie Ellis-Bextor, and Tan France for their Christmas advert. Set across four homes, the ad highlights the struggle with Christmas traditions and encourages viewers to only embrace the ones they truly enjoy. The campaign, directed by Ally Pankiw, aims to strike a balance between celebrating the joys of Christmas and avoiding tasks that feel obligatory.
Boots’ Christmas advert tells the heartwarming story of a young girl who wants to show her appreciation for Santa by giving him a present. Accompanied by her mother, they embark on an epic journey to the North Pole, spreading joy along the way by giving gifts to strangers. The campaign, titled ‘Thank You, Santa,’ encourages customers to find joy in giving this Christmas season.
These Christmas adverts not only bring festive cheer but also serve as a reminder of the importance of traditions, friendship, and spreading joy. With their creative storytelling and memorable soundtracks, these campaigns have become an integral part of the holiday season in Ireland.
As the countdown to Christmas continues, we can expect more heartwarming and creative adverts that will capture our imaginations and remind us of the true spirit of the holiday season.