Newegg, the popular online retailer, has introduced a new feature called “Review Bytes” that utilizes ChatGPT, an AI language model, to provide customers with summarized snippets and phrases from customer reviews. This feature aims to make the process of reading online reviews more convenient and informative for shoppers. Instead of relying solely on composite review scores, customers can now see the key terms and phrases that are frequently mentioned by other customers. For instance, when shopping for a graphics card, customers might come across “Review Bytes” that mention features like “no coil whine,” “decent temps,” and a “zero RPM fan mode.” Additionally, an AI-generated paragraph summary provides a more detailed overview, including any potential issues mentioned by other customers.
During a test of this feature on a popular gaming laptop, “Review Bytes” highlighted positive aspects such as “fast performance” and the absence of bloatware. However, it also pointed out a “screen issue” that some customers had experienced. Currently, this feature is only available on the desktop version of Newegg’s website for products that have reached a minimum threshold of reviews.
Andrew Choi, the director of brand and website experience at Newegg, acknowledges that the process of analyzing relevant information to make a purchase decision can be overwhelming. By providing a more efficient way to view real-life customer feedback, Newegg aims to alleviate some of the challenges faced by shoppers. The AI-generated summary is clearly labeled as “SummaryAI,” ensuring transparency about its source, while the original reviews can still be found below in their usual location.
Newegg’s implementation of AI for review summaries follows a growing trend among shopping websites. Other companies, such as Mercari and Wayfair, have also integrated AI into their platforms to enhance the shopping experience. Mercari introduced a virtual AI shopping assistant, while Wayfair developed a tool that allows customers to use AI for redecorating their living rooms. Bing, the search engine, even introduced AI price match monitors. This demonstrates the increasing reliance on artificial intelligence in the e-commerce industry.
In conclusion, Newegg’s utilization of ChatGPT to provide “Review Bytes” and AI-generated summaries of customer reviews is a step towards improving the online shopping experience. By presenting key terms and phrases, as well as more detailed summaries, customers can make more informed purchasing decisions. As the e-commerce industry continues to embrace artificial intelligence, it will be interesting to see how these technologies evolve and further enhance the way we shop online.
