Meta Platforms, formerly known as Facebook, is preparing to release the web version of its latest social media platform, Threads. The company hopes that this move will give it an advantage over its competitor, X, which was previously known as Twitter. As the initial surge in users subsided, Meta Platforms aims to attract power users such as brands, company accounts, advertisers, and journalists with the introduction of the web version.
Although Meta Platforms has not provided a specific launch date, Adam Mosseri, the head of Instagram, stated that the release could happen soon. In a post on Threads, Mosseri mentioned, “We are close on web…”. According to a report in the Wall Street Journal, the launch could potentially take place as early as this week.
Threads was initially launched as an Android and iOS app on July 5 and quickly gained 100 million users within just five days. However, as the initial excitement waned, users started returning to the more familiar X platform. Consequently, the popularity of Threads declined, with its daily active users on the Android app dropping to 10.3 million from a peak of 49.3 million in just over a month, according to a report by analytics platform Similarweb on August 10.
Despite this setback, Meta Platforms is determined to keep Threads relevant and is swiftly working on introducing new features. Users can now set post notifications for specific accounts and view them in a chronological feed. Additionally, Meta Platforms plans to roll out an improved search function that will allow users to search for specific posts, not just accounts.
In conclusion, Meta Platforms is gearing up for the release of the web version of Threads, aiming to attract power users and regain momentum after the initial surge in popularity. With the introduction of new features and improvements, Meta Platforms hopes to keep users engaged and establish Threads as a competitive social media platform in the market.