Meta’s AI Gets Personal: Harnessing Facebook Data for Training, but Can You Opt Out?

“Facebook Founder Mark Zuckerberg’s Data Exploitation Raises Concerns as Meta’s AI Chatbot Development Relies on User Data”

Facebook founder Mark Zuckerberg has made billions by collecting, sharing, and using personal data. This data is now being used by Meta, the parent company of Facebook, to develop its large language model (LLM) called Llama 2. If you have concerns about your data being used for this purpose, there are steps you can take to limit its use.

To begin with, it’s important to understand that Meta will utilize publicly available information, as well as data from its own products and services such as Facebook, Threads, and Instagram, to train its generative AI services. The only way to completely avoid this is to delete your Facebook and associated accounts, but keep in mind that Meta may still have some information about you from other sources. Many websites use Meta Pixel, Social Plugins, or other Meta advertising software, which can collect data about you.

To have more control over how Meta uses your data, there are two options available. The first is to use Off-Facebook Activity (OFA) tools, which allow you to see some of the information that Facebook and its partners have about you. These tools can show you when you have opened an app, logged into an app with Facebook, viewed content, searched for items, added items to a shopping cart, made purchases or donations, visited websites, and more.

To manage your Off-Facebook Activity, you can go to the Off-Facebook Activity page. You may need to enter your Facebook password to access this page. Here, you will find a list of sites and services that Facebook shares data with, and vice versa. You can click on each one to see what they are doing with your data. If you are concerned about future activity, you can choose to “Turn off future activity” from the Manage Your Off-Facebook Activity page. This will disconnect your Facebook identity from your data, but it won’t prevent Facebook or the company from receiving your data.

Another option is to “Clear History” on the Manage Your Off-Facebook Activity page. This will disconnect your account from all the sites and services that are currently tracking you. However, it won’t delete the data, it will only break the link between your account and Facebook’s partners. Keep in mind that if you use a Facebook login to access certain sites, you may be logged out when you clear your history. Facebook and its partners will still receive your activity when you visit their sites and services.

To further improve your AI privacy, you can visit the new Generative AI Data Subject Rights page. Here, you can submit requests related to your information being used for generative AI model training. While Meta doesn’t guarantee any specific actions, you can request access, download, or correction of any personal information from third parties used for generative AI.

It’s important to note that the response you receive will depend on where you live. European Union (EU) citizens are more likely to have access to their information and the ability to modify it due to stricter privacy laws in the EU compared to other regions.

By taking these steps, you can limit the amount of data that Meta uses for its AI programs. However, it’s important to remember that Meta will still have access to the data you have entered into Facebook, Instagram, and Threads. Nevertheless, taking these measures can help protect some of your personal data from being used by Meta’s AI.