Apple, the world’s most valuable company, is reportedly asking its suppliers to manufacture approximately 85 million units of the highly anticipated iPhone 15 this year. This production target is in line with the previous year, despite the global economic turmoil and an expected decline in the overall smartphone market. However, Apple is considering increasing the price of its Pro models, which could potentially boost its revenue. The success of Apple has a significant impact on the global economy, benefiting thousands of suppliers and creating employment opportunities for millions. In fact, Apple’s shares have risen by almost 50% this year, resulting in a market capitalization of a staggering $3 trillion.
Like its competitors, Apple is currently facing challenges due to a sharp decline in demand for electronics, ranging from smartphones to computers. This decline can be attributed to both corporations and consumers postponing their purchases due to rising prices and economic uncertainty. The United States is expected to raise interest rates in an attempt to combat inflation, while China’s economy, the second largest in the world, experienced a slowdown in the second quarter. Given Apple’s influence, its production schedule is closely monitored as it impacts various major corporations such as Samsung Electronics and Foxconn, who heavily rely on iPhone business to drive their growth and profit margins.
Source: Bloomberg