LinkedIn Introduces AI-Assisted Messages to Help Recruiters Personalize InMail
LinkedIn, the professional networking platform, has implemented a generative AI tool to help recruiters connect with potential applicants more effectively. While many professionals use LinkedIn to make connections that could help them secure their dream job, recruiters also benefit from the platform to find top talent to onboard to their company. However, it can be challenging for recruiters to connect with potential applicants because cold messages often look like spam and fail to make a personal connection.
To mitigate this issue, LinkedIn is introducing AI-assisted messages in Recruiter, which will use the platform’s in-house generative AI to scan a candidate’s profile and generate personalized messages in seconds. According to LinkedIn, when recruiters personalize their InMail messages on the platform, they see a 40% increase in candidate acceptance rates. The AI-assisted messages will help recruiters save time and have higher acceptance rates.
Instead of receiving a generic, copy-and-pasted InMail message from a recruiter, candidates will now receive an AI-curated note. The message might include some attributes specific to the candidate’s profile, such as work experience and details about the job description that relate to their experience. The feature has already been rolled out to a handful of customers in the U.S. and Europe, with a larger rollout following in June.
In addition to AI-assisted messages, LinkedIn has introduced other features to help businesses attract the right talent. A new values section has been added under the company’s About section, an enhanced skills search option is now available on Recruiter, and a new “raise your hand feature” in LinkedIn Learning is coming soon.
The AI-assisted messages feature is an example of how AI can help recruiters personalize their outreach and connect with potential applicants more effectively. With AI, recruiters can save time and resources while still making a personal connection with candidates.
AI has been transforming the recruitment industry in recent years. According to a report by Deloitte, 33% of surveyed companies have already implemented some form of AI in their recruitment process. AI can help recruiters automate repetitive tasks, such as resume screening and scheduling interviews, and identify top candidates more efficiently.
However, AI is not without its challenges. One of the biggest concerns is bias. AI systems can perpetuate bias if they are trained on biased data or if they are not designed to mitigate bias. To address this issue, LinkedIn has implemented measures to ensure that its AI systems are fair and unbiased.
For example, LinkedIn’s AI systems are trained on diverse data sets to ensure that they do not perpetuate bias. The company also has a team of data scientists and engineers who monitor the AI systems to ensure that they are working as intended.
Overall, AI-assisted messages are a welcome addition to LinkedIn’s suite of recruitment tools. With AI, recruiters can save time and resources while still making a personal connection with candidates. However, it is important to ensure that AI systems are fair and unbiased to avoid perpetuating bias in the recruitment process.
