Google Cloud and Salesforce have teamed up to bring the power of AI to the advertising industry. The partnership aims to help businesses better understand their customers and provide a more personalized advertising experience. With AI, customer data can be analyzed and converted into digestible information that can be used to predict a customer’s wants and needs. The integration is expected to begin a pilot stage in mid-2023 and be fully functional by the end of 2023.
The partnership between Google Cloud and Salesforce will streamline customer data across multiple platforms into a single unified customer profile. This will allow companies to run more effective and cheaper advertising campaigns. Instead of moving data between platforms, companies will be able to locate data in a single space. The partnership will use Salesforce’s Data Cloud, along with Google’s Vertex AI and its BigQuery.
Many businesses today use customer data to make decisions, but for a lot of companies, that data is either too complex to understand or in too many different sources to be easily accessed. The partnership between Google Cloud and Salesforce promises to solve this problem by simplifying customer data and making it more accessible. With these new tools, a company can more accurately predict new products a customer may find interesting or estimate how likely they are to continue doing business with them.
Generative AI is a key part of the partnership. Using AI, data will be converted into digestible information, but then that information will be used to predict what a customer might want or need next. This will allow companies to create ads that customers are more likely to want to see. The partnership offers a variety of tools and services, including Salesforce’s Data Cloud, along with Google’s Vertex AI and its BigQuery.
The partnership between Google Cloud and Salesforce is expected to revolutionize the advertising industry. By harnessing the power of AI, companies will be able to better understand their customers and provide a more personalized advertising experience. The integration is expected to begin a pilot stage in mid-2023 and be fully functional by the end of 2023.
