LinkedIn is set to expand its generative AI capabilities to all users so that they can take advantage of AI-generated copy. The platform has already been using AI-generated copy suggestions for ads, and now it has decided to extend the feature to all users. The new feature is designed to help professionals share updates on their careers with their network. These updates typically include career moves, milestones, and accomplishments, which can help accelerate career growth. However, crafting these posts can be a challenging task, and LinkedIn’s new feature is meant to be the solution.
Keren Baruch, director of product at LinkedIn, unveiled the feature on a LinkedIn post. According to Baruch, “When it comes to posting on LinkedIn, we’ve heard that you generally know what you want to say, but going from a great idea to a full-fledged post can be challenging and time-consuming. So, we’re starting to test a way for members to use generative AI directly within the LinkedIn share box.
To use the feature, users will have to provide the AI with at least 30 words outlining what exactly they want the post to convey. Then, AI will provide users with a first draft which they can then review and edit to post. The post also shared a GIF of the feature in action, showcasing how easy the process of going from an idea to a fully crafted post on LinkedIn will be with this feature.
The feature is currently in its testing stage before moving broadly to all users. However, this likely means that a select group of users will be accessing the feature. Some people have expressed their concern that the feature takes away authenticity from LinkedIn posts. Others argue that instead of interacting with humans on the app, it will be a bunch of chatbots interacting with each other.
Although this is the first time AI post-generation would be native to the app, it is important to note that users could be using external AI chatbots for assistance in creating posts already. So even without this feature, the authenticity of any posts you see may be questionable.
The use of AI in content generation has been on the rise in recent years. AI-generated content has the potential to automate a significant portion of the average workday. It can also help businesses create more personalized content, which can improve customer engagement and increase sales.
However, there are concerns that the use of AI in content generation could lead to a decrease in the quality of content. Some experts argue that AI-generated content lacks the creativity and nuance that human-generated content has. Others worry that the use of AI in content generation could lead to a loss of jobs for writers and editors.
Despite these concerns, the use of AI in content generation is likely to continue to grow in the coming years. As AI technology advances, it will become more sophisticated and better able to mimic human writing. This could lead to a future where AI-generated content is indistinguishable from human-generated content.
Overall, the expansion of LinkedIn’s generative AI capabilities is an interesting development for professionals looking to share updates on their careers. While some may argue that it takes away from the authenticity of LinkedIn posts, it is important to note that the use of AI in content generation is likely to continue to grow in the coming years. As such, it is essential for professionals to keep up with the latest developments in AI-generated content and to use it responsibly.
