Meta, the parent company of Instagram, has announced that it is testing a new feature on its popular photo-sharing app that would allow users to chat with an AI chatbot. The AI chatbot would be able to answer questions and provide advice to users in their direct messages. The feature is similar in purpose and design to Snapchat’s My AI, but with 30 different personalities to choose from. The chatbot can also be invited to join conversations with other users by being @-ed in the chat. While Snapchat’s My AI has not been well received, it remains to be seen whether Instagram’s version will be a hit with users.
Meta has been rapidly incorporating generative AI technology into various features across its platforms, including ads. The company’s move to test an AI chatbot on Instagram is part of its ongoing efforts to enhance user engagement and provide more personalized experiences. With the new feature, users can ask the AI chatbot questions and get advice on a range of topics. The chatbot’s 30 different personalities also allow users to choose the best fit for their needs.
The announcement of Instagram’s AI chatbot feature came in the form of a tweet by Alessandro Paluzzi, a well-known leaker of social media features. In the tweet, Paluzzi revealed that Instagram is working on bringing AI agents to users’ chats for a more fun and engaging experience. The tweet also included a screenshot of the feature, which shows the AI chatbot’s interface and the different personalities users can choose from.
The use of AI chatbots is becoming increasingly common in the tech industry as companies seek to provide more personalized experiences to their users. Chatbots are also seen as a way to reduce the workload of customer service teams by answering basic questions and providing assistance to users. While some users may prefer to chat with a human customer service representative, others may find the convenience and speed of an AI chatbot to be more appealing.
Instagram’s AI chatbot feature is currently in the testing phase, and it remains to be seen when it will be rolled out to all users. The feature has the potential to enhance user engagement on the platform and provide a more personalized experience for users. However, it remains to be seen whether users will embrace the feature or view it as a gimmick.
Overall, the incorporation of AI technology into social media platforms is an ongoing trend that is likely to continue in the coming years. As users demand more personalized experiences and companies seek to increase engagement, AI chatbots are likely to become a more common feature across various social media platforms. While there may be some concerns around the use of AI in social media, the potential benefits of the technology cannot be ignored. As such, it will be interesting to see how Instagram’s AI chatbot feature is received by users and whether it becomes a staple of the platform.
