Barry Caldwell 
Google’s Evolution: A Force for Good or Embracing the Dark Side?
Google, the search engine giant, famously began its journey with the motto, “Don’t be evil.” However, as the company grew into the gargantuan behemoth it is today, that motto was removed from its code of conduct in 2018. Does that mean the company has embraced the dark side, or is it just the natural evolution of a company that is now decades old?
It is important to note that Google has provided immense value to people worldwide. Google Search has made it easier to find information, Google Maps has made it easier to navigate, and Google Translate has made it easier to communicate with people from other cultures. The company has created many products and services that have made our lives easier and more convenient.
However, it is also important to acknowledge that Google’s success has come at a cost. Some smaller businesses have been forced to close down because they cannot compete with Google’s size and resources. This raises a valid concern, and it is crucial to find ways to help these businesses succeed.
There are several ways to mitigate the negative consequences of Google’s success. Governments could regulate Google and other large tech companies to prevent them from abusing their market power. For example, governments could require Google to share its data with smaller businesses or give smaller businesses a fair chance to compete for advertising contracts. The public could also put pressure on Google and other large tech companies to change their behavior. For instance, the public could boycott Google’s products and services or demand that Google change its policies.
Moreover, new technologies could be developed that make it easier for smaller businesses to compete with large tech companies. People could also be educated about the potential negative consequences of Google’s success and the ways they can help mitigate these consequences. It is important to note that there is no single solution to the problem of Google’s negative consequences, and a combination of approaches will likely be needed to mitigate these consequences.
It is essential to be vigilant when it comes to any company with the scope and power that Google has. However, it is also crucial to recognize that Google has provided immense value to people worldwide. It is a force for good in the world, but it is vital to be aware of the potential negative consequences of Google’s success and work to mitigate them.
In conclusion, the conversation around Google’s evolution is ongoing. It is important to acknowledge the company’s contributions while also recognizing the potential negative consequences of its success. Governments, the public, and technological innovation can all play a role in mitigating these consequences. The best way forward is for the government and the public to work together to ensure that Google and other large tech companies play by the rules and are held accountable for their actions.
