Thomas Lyons 
British Airways Unveils New Safety Video Featuring Celebrity Cast
British Airways has launched a new safety video for its passengers, featuring a star-studded cast of celebrities. The video includes tennis player Emma Raducanu, rapper Little Simz, designer Oswald Boateng, TV presenter Robert Peston, chef Tom Kerridge, and actor Kaya Scodelario. The video replaces the previous one made in 2017, which featured Joanna Lumley, Olivia Colman, and comedian Asim Chaudhry.
Raducanu, who has been a brand ambassador for the airline since 2021, demonstrates how to stow luggage in an overhead locker in the new video. Peston is seen folding his laptop for take-off. Other famous faces in the video include entrepreneur and Dragon’s Den investor Steven Bartlett and Rwandan-Scottish actor Ncuti Gatwa. The video, which will be rolled out on the airline’s long-haul fleet from 1 May onwards, is part of its British Original brand advertising campaign featuring scenes from UK cities and the seaside.
The five-minute film also includes cabin crew and ground engineers. Later this year, a second version of the safety video will be released, featuring a new uniform designed by Mr Boateng. Calum Laming, BA’s chief customer officer, said, “We knew we needed to create something different that would capture attention. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique.
“We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage.”
The airline has been struggling during the pandemic, with travel restrictions and lockdowns causing a significant drop in passenger numbers. The new video is part of the airline’s efforts to attract customers back to flying and to differentiate itself from its competitors.
British Airways has a long history of using celebrities in its advertising campaigns, with previous campaigns featuring stars such as Rowan Atkinson, Julie Walters, and Naomi Campbell. The airline has also been known for its innovative safety videos, with previous videos featuring a variety of themes, including a James Bond-inspired video and a video featuring characters from the popular children’s book series, The Magic School Bus.
The new video is part of the airline’s “British Originals” campaign, which celebrates the best of British culture and creativity. The campaign includes a range of initiatives, including a new menu featuring classic British dishes and a partnership with the Royal Academy of Arts. The airline has also launched a range of limited edition products, including a range of toiletries and a range of travel bags designed by Mr Boateng.
The airline hopes that the new safety video will help to attract customers back to flying and to differentiate itself from its competitors. The video is part of a wider effort by the airline to improve its customer experience, with the airline investing in new aircraft, new lounges, and new technology to improve the passenger experience.
In conclusion, British Airways has launched a new safety video featuring a celebrity cast, including tennis player Emma Raducanu, rapper Little Simz, and designer Oswald Boateng. The video is part of the airline’s efforts to attract customers back to flying and to differentiate itself from its competitors. The video is part of the airline’s “British Originals” campaign, which celebrates the best of British culture and creativity. The airline hopes that the video will help to improve its customer experience and attract more customers back to flying.
