Thomas Lyons 
AgTech Ireland, a representative body for companies in the agri-tech industry, has announced the appointment of Catherine Lascurettes as its Chief Operations Officer (COO). Lascurettes will be taking up the newly created position with immediate effect. The organisation was established in 2021 to represent the industry at policy, research, and farm levels. Its aim is to highlight the benefits of technology adoption in farming and communicate to all stakeholders and the public how agricultural technologies play a key role in farm sustainability.
Padraig Hennessy, chairman of AgTech Ireland, welcomed the appointment and said, “In her role as AgTech Ireland’s COO, Catherine will help the organisation grow and she will drive our ambition to represent agri-tech companies at policy, research, and farm levels, for the greater good of Irish agriculture as well as that of our member companies.”
Catherine Lascurettes, who holds dual citizenship of France and Ireland, brings with her a wealth of experience to the role. She was the Irish Farmers’ Association (IFA) dairy executive for 26 years until 2020 and was awarded a Nuffield Scholarship in 2000, before being appointed Nuffield Ireland executive in 2021. Speaking about her new role, Lascurettes said, “I believe new technologies will prove vital in helping Irish agriculture reach its full potential as one of the world’s most sustainable food producers, while meeting its climate and environmental obligations. In my new role, I will work with the AgTech Ireland team to promote a policy and technical ecosystem favourable to the rapid and widespread adoption of new tech and practices on farms. I am very excited by this new role as COO of AgTech Ireland and am fully committed to driving the organisation in its mission.”
The appointment of Lascurettes to the position of COO is expected to help AgTech Ireland in its mission to promote the benefits of technology adoption in farming. The organisation has until now operated entirely on a voluntary basis. However, with Lascurettes’ appointment, the organisation is expected to grow and represent agri-tech companies at policy, research, and farm levels more effectively.
As the world’s population continues to grow, there is an increasing demand for food production. Technology adoption in farming is seen as a key solution to meeting this demand sustainably. AgTech Ireland aims to promote the benefits of technology adoption in farming and highlight the role that agricultural technologies play in farm sustainability. With Lascurettes’ appointment, the organisation is expected to be better equipped to achieve its mission.
In conclusion, the appointment of Catherine Lascurettes as the Chief Operations Officer of AgTech Ireland is expected to help the organisation grow and promote the benefits of technology adoption in farming. With Lascurettes’ experience and expertise, the organisation is expected to represent agri-tech companies at policy, research, and farm levels more effectively. The use of technology in farming is seen as a key solution to meeting the increasing demand for food production sustainably. AgTech Ireland aims to promote the benefits of technology adoption in farming and highlight the role that agricultural technologies play in farm sustainability.
