Thomas Lyons 
The online AI arms race is heating up with Google announcing their new artificial intelligence model, Bard. This new conversational AI service is set to challenge ChatGPT, which has been available to the public since late last year.
Google CEO Sundar Pichai says that Bard will soon be opened up for a limited number of testers and will showcase some new AI features in search. This could mean a stepchange in how people use search engines every day, with more ‘natural’ questions resulting in more accurate and complete answers.
“Our approach to AI has always been bold, but we’re also approaching it responsibly,” he said.
“Generative AI is playing an increasingly profound role in society, so it’s imperative we consider the broader impact of our technology. That’s why we’re committed to launching these features responsibly, to ensure we’re meeting our bar for safety, quality, and groundedness before we launch them more broadly to the public. It’s a really important balance to get right.”
How Will it Work?
Bard leverages natural language processing (NLP) technology to understand conversations and generate meaningful responses. It can quickly process and understand natural language queries, so users can ask questions about topics they are interested in without using keywords or phrases specific to the topic. For example, instead of searching “What is the capital of France?” you could just type “What is the capital of Paris?” and get an answer right away.
Not only can it understand what you are asking but it also provides relevant information related to your query. This could include images, videos, or other content related to your search query. In addition, Bard uses machine learning models trained on large datasets to improve its accuracy over time.
“We are also sharing a glimpse at several AI features you’ll soon see in Search which can help synthesise insights for questions where there’s no one right answer,” said Mr Pichai in a blogpost on Monday.
As more people use it, it should become more efficient at understanding user queries and providing accurate results.
The introduction of Bard also signals a significant shift for Google as they move away from being solely a search engine towards becoming an all-in-one platform for discovering information online.
With its ability to understand natural language queries and provide results from multiple sources in one place, Bard could become a powerful tool for finding information quickly and easily – something that many people have been hoping for since the inception of search engines like Google and Bing years ago.
Conclusion
The potential capabilities of this new AI model are exciting news for anyone who relies on search engines every day and those who want access to better quality information faster than ever before.
As we await further details about when Bard will be released into the wild, one thing is sure, this latest development from Google shows that they are serious about staying ahead in the online AI arms race and continuing their dominance over European search engine queries which currently stands at over 90%.
