Deirdre O Meara 
After being hammered by the effects of the pandemic in 2020, Pat McDonaghs Supermacs group has made an amazing comeback. According to new accounts, operating profits at the group surged by 62%, and total revenues hit a record high of 195.69 million. This blog post will explain how the company managed to make such a comeback after the economic disruption caused by Covid-19.
The Impact of Covid-19 on Businesses
The outbreak of Covid-19 had a major impact on businesses around the world. Many companies were forced to close their doors or severely reduce their operations due to government lockdowns and restrictions imposed to contain the virus. As a result, some businesses were unable to recover financially and had to declare bankruptcy or face other severe financial difficulties.
However, Supermacs was one of the few companies that managed to not only survive but thrive during this difficult period. The company reported record revenues in 2021 despite suffering losses in 2020 due its city centre sites being hammered by Covid-19-related restrictions. How did it manage this?
Supermac’s Successful Recovery Strategy
In order for any business to succeed during tough times like these, it needs to have a sound recovery strategy in place. This strategy should include measures such as diversifying revenue streams, leveraging technology, and focusing on customer experience. Supermacs adopted all these measures plus more which allowed them not only to survive but grow during the pandemic. For example, they implemented safety protocols for their staff and customers which helped create an atmosphere of trust among their customers and enabled them to keep their doors open even under lockdowns and social distancing requirements imposed by governments around Ireland. Additionally, they invested heavily in technology over recent years which allowed them to quickly pivot to online ordering systems when restrictions were imposed that closed down their physical locations temporarily. All these measures combined helped them increase revenue by 38% compared with pre-Covid-19 levels in 2019!
Supermacs is a prime example of how businesses can successfully adapt to changing conditions caused by external factors like pandemics or economic recessions. The company’s impressive recovery after its city centre sites got hammered by Covid-19 demonstrates how important it is for businesses not just to have sound strategies in place but also to be agile enough to implement those strategies quickly and effectively when needed. With its impressive revenue growth this year, Supermac is proving that even during difficult times like these there are still plenty of opportunities for success out there!
