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Everything You Need to Know About Dragons’ Den Ireland

Have you ever wondered how the entrepreneurs in Ireland get their big break? Well, look no further! Dragons’ Den Ireland is a popular television show that offers budding entrepreneurs the chance to pitch their ideas to a panel of successful businesspeople, dubbed “the Dragons,” in the hopes of securing investment. This article will take you through the history, notable Dragons, success stories, and everything else you need to know about this exciting show.

History of Dragons’ Den Ireland


Dragons’ Den Ireland first aired in 2009 on RTร‰ One. The show is an adaptation of the original British version, which Nippon TV created in Japan. The format has since been replicated in numerous countries worldwide, making it a global phenomenon.

Show format

The show follows a simple format: entrepreneurs pitch their business ideas to the Dragons, who then decide whether to invest in the venture. The Dragons ask questions, critique the idea, and ultimately choose whether to provide funding in exchange for equity or other forms of compensation.

The Irish Dragons

Profiles of the dragons

Dragons’ Den Ireland has had a rotating cast of successful Irish businesspeople over the years. Some of the most notable Dragons include:

  1. Gavin Duffy: A communications expert and serial entrepreneur, Duffy has been a Dragon since the show’s inception.
  2. Norah Casey: The owner of Harmonia, Ireland’s largest magazine publishing company, Casey was a Dragon from 2011 to 2014.
  3. Eamonn Quinn: Son of the founder of Superquinn supermarkets, Quinn was a Dragon from 2012 to 2015.
  4. Chanelle McCoy: Co-founder of Chanelle Medical, McCoy was a Dragon from 2017 to 2019.

How to Apply for Dragons’ Den Ireland

Application process

To apply for Dragons’ Den Ireland, entrepreneurs must submit an online application form detailing their business idea, investment required, and background. Shortlisted applicants are then invited to an audition, where they pitch their ideas to the show’s producers.

Tips for success

When applying for Dragons’ Den Ireland, remember to:

  1. Be concise and clear in your pitch.
  2. Know your business plan inside out.
  3. Be prepared to answer tough questions from the Dragons.

Dragons’ Den Ireland Success Stories

Notable investments

Many entrepreneurs have secured investments on the show, propelling their businesses to new heights. Some of the most memorable success stories include:

  1. TanOrganic: The first and only eco-certified self-tanning brand in the world, TanOrganic received โ‚ฌ50,000 in investment from Gavin Duffy in 2010.
  2. Brรณg Shoe Store: A Galway-based shoe store, Brรณg received โ‚ฌ80,000 in investment from Norah Casey in 2011, enabling it to expand its business.
  1. CleverBooks: An innovative educational technology company, CleverBooks secured โ‚ฌ60,000 in investment from Barry O’Sullivan in 2017, helping to bring their augmented reality learning tools to the global market.

Updates on businesses

Many of the businesses that have appeared on Dragons’ Den Ireland have gone on to achieve significant success. For example, TanOrganic has expanded its product range and is now available in over 20 countries worldwide. CleverBooks has continued to develop its educational tools and is now used in schools across Europe and North America.

Controversial Moments on the Show

Dragons’ Den Ireland has had its fair share of controversial moments. From entrepreneurs who have been accused of exaggerating their business’s potential to disagreements between the Dragons, the show has never been short on drama. However, these moments have only served to make the show more engaging and entertaining for viewers.

Impact of the Show on the Irish Business Scene

Dragons’ Den Ireland has significantly impacted the Irish business landscape, inspiring countless entrepreneurs to pursue their dreams and take risks. The show has also helped raise Ireland’s entrepreneurship profile and provided a platform for many innovative businesses to gain exposure and secure funding.

Dragons’ Den Ireland vs. Other Versions

While Dragons’ Den Ireland follows the same format as its international counterparts, it focuses uniquely on Irish entrepreneurs and businesses. This has allowed the show to shine a light on the creativity and innovation within the Irish business community, providing valuable insights and inspiration for viewers in Ireland and abroad.

Lessons Learned from Dragons’ Den Ireland

Tips for entrepreneurs

Watching Dragons’ Den Ireland can provide valuable lessons for entrepreneurs, such as:

  1. The importance of preparation: A well-researched and polished pitch can make all the difference.
  2. Know your numbers: Be ready to answer questions about your financial projections and valuations.
  3. Passion and conviction: Show the Dragons that you believe in your business and are committed to its success.

Common mistakes to avoid

Entrepreneurs should avoid making common mistakes such as:

  1. Overvaluing their business: Be realistic about your company’s worth to avoid scaring off potential investors.
  2. Failing to demonstrate market demand: Ensure you can prove there is a market for your product or service.
  3. Not being open to feedback: Be prepared to accept constructive criticism from the Dragons and learn from it.

The Future of Dragons’ Den Ireland

With a successful track record and a dedicated following, Dragons’ Den Ireland is set to continue showcasing the best of Irish entrepreneurship. The show has inspired a new generation of business owners and significantly contributed to the Irish economy.


Dragons’ Den Ireland has been a launching pad for numerous successful businesses and has provided invaluable insights into entrepreneurship. Dragons’ Den Ireland has left an indelible mark on the Irish business landscape, from the show’s history and notable Dragons to success stories and lessons learned.


When did Dragons’ Den Ireland first air?

Dragons’ Den Ireland first aired in 2009 on RTร‰ One.

Who are some notable Irish Dragons?

Some notable Irish Dragons include Gavin Duffy, Norah Casey, Eamonn Quinn, and Chanelle McCoy.

How can I apply for Dragons’ Den Ireland?

To apply for Dragons’ Den Ireland, submit an online application form with details about your business idea, the investment required, and your background. If shortlisted, you’ll be invited to an audition.

What are some Dragons’ Den Ireland success stories?

Some success stories from the show include TanOrganic, Brรณg Shoe Store, and CleverBooks, all of which have achieved significant success and growth.

Thomas Lyons
Thomas Lyons
Thomas, the founder and chief editor at Top Rated, harbours a deep-seated passion for business, news, and product reviews. His thirst for knowledge and experience has led him on a journey across the length and breadth of the country, enabling him to garner a wealth of insight. At TopRated.ie, his sole aim is to deliver meticulously researched news and provide impartial reviews of fact checked Irish companies, thus helping readers make well-informed decisions.

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